Human SEO Article Writing & Article Marketing Resources

With the increased use of the internet article marketing is growing more and more prominent. Article marketing is the act of writing articles related to your industry and then making these articles available for distribution. Ideally there will be contact information at the end of the article for the author and their business. The purpose of article marketing is to try and show you are well versed in your industry and you and your company can be trusted to do good work since you are knowledgeable.

Article marketing has been happening long before the advent of the internet. Business owners used to write and submit articles to their local newspapers or magazines and if the newspapers and magazines deemed the article worthy content they would include the businesses contact information at the bottom of the article. For example, around Christmas time a local toy store would maybe write an article entitled “Top 10 Toys this Holiday Season” and have a helpful guide to help parents choose the right gifts for their child. Ideally after reading this article the parents would go to the toy store listed at the bottom because they feel they would know and have what they are looking for.

As the internet grew in prominence article marketing became even easier for businesses because they now had access to many more outlets. Business owners now have the option of submitting their articles to article directories. Article directories host a large amount of different articles on different topics and are typically though of as websites that are a good source of information. Due to this, they appear high on search engine results pages and receive a lot of traffic. Article marketers often take advantage of the numerous article directories by writing an article and then slightly editing it into a few different forms so it can be placed in different article directories and not appear as a duplicate. This is called article spinning.

A good article to be used for article marketing should ideally be at least 300 words and contain keywords that the author feels will generate the most attention on search engines. While article marketing the authors need to be careful not to repeat the same keywords too much as this can be considered keyword stuffing and this is considered to be unethical.

The internet has opened up the door for article marketing to thrive. As long as article directories continue to be relevant and high on search engine results marketers will continue to write articles that increase the visibility of their business.

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